1. Draft Functional & Dysfunctional Questions
For each feature, ask users two questions: 'How do you feel if the feature is present?' (Functional) and 'How do you feel if the feature is absent?' (Dysfunctional).
2. Categorize User Responses
Map responses to the Kano evaluation matrix to classify features into: Must-be, Performance, Attractive, Indifferent, or Reverse.
3. Prioritize Features
Focus first on must-be features to establish baseline satisfaction, then performance features, and budget delighters for product differentiation.